Brand Name:International Commercial Bank Industry Type:Finance / Banking Work Required: Marketing and Communication Strategy, Corporate Products, TVC's, Media and E - Marketing Services, Public Relations Slogan: Values are important
International Commercial Bank is one of the few private banks in Albania, which started its operations in 1997 with headquarters in Tirana. The Bank has a network of eight branches online in eight geographic locations in four different regions and provides 24-hour banking convenience to its customers. ICB takes care of the needs of its customers, whether companies or individuals, and has a powerful technological platform that supports the provision of these services. The bank offers comprehensive financial solutions and has designed a line of products and services to provide for the unique banking needs of different segments of society.
Vatra was contacted to develop a marketing strategy, creative products, TVCs and PR services for ICB Albania. The bank needed to communicate their new philosophy and new dedicated and flexible product solutions to a larger audience.
Due to the small number of bank branches and tough banking market, we chose a different path to reach the target audience from other banks. We selected members of staff to explain and promote the bank products clearly and simply, without using metaphors. The form of communication brought the bank closer to their potential customers with a philosophy of face-to-face communication. We chose specific and dedicated channels to communicate with our targets. The graphic language used is simple, occasionally involving simple product calculations, so the product could be understood clearly by the targeted customer.
"Over the past several years, I have worked with Vatra Design Consultancy on many projects. My experience working with this advertising agency has been nothing but extraordinary. The staff’s ability to think outside the box and reflect their creative ideas in real design and marketing products in a timely manner is nothing short of exceptional. Of all the marketing agencies in the city that I have worked, Vatra is second to none.” - Mr. Paul Wild, Head of Marketing & Retail in ICB.