Brand Name:Intermed Industry Type:Pharmaceuticals
Work Required: Brand Identity, Corporate Products, Visual Campaign, TVC. Slogan: Your healthy distributor!
Intermed is one of the biggest pharmaceutical distributors in the Albanian territory and throughout the Balkan region. Intermed also owes its success to the partnerships and exclusive rights it has with the most prestigious pharmaceutical companies in the world. It is a partner of well-known brands in Albania such as Fastum Gel, Rapidol S., Caffetin and many other prestigious brands for which it has been granted exclusive distribution and sales rights.
The pharmaceutical sector is one of the most important industries that faces high competition and therefore comes the need for a brand identity that is strongly build and that could represent the new competitive lead as well as the possibility to extend marketing and branding strategies. Vatra was approached to create distinctive and explicit brand architectures and packaging design for Intermed. They also appoint Vatra to create TVCs for some of their products
At the conclusion of a detailed analysis of the Albanian pharmaceutical market, competition progress and the needs for pharmaceutical products, Vatra creates a new identity and its relative corporate products. The communication strategy proposed aim to elevate and identified the new brand on high levels of recognitions, which will establish Intermed on a higher level in the pharmaceutical market. These changes were followed by an active communication strategy that lead the company to reach their goals.
“The process of reviewing the Intermed brand and how we wanted to position our group in the future, was handled with great professionalism and efficiency by the Vatra team. Their collaborative approach, structure and momentum were important factors in the success of the project. Certainly a team I would recommend in the future.” – Mr. Petrit Maho, Founder, CEO at Intermed Pharmaceuticals.