Brand Name:HB Group
Industry Type:Business Services
Work Required: Brand Identity Slogan:
Hysenbelliu Group is a well-known group of businesses in Albania. HB management is spread across three major sectors: food and beverages, media, and construction. Among their leading brands are: BirraKorca, News 24 Regional TV, and Panorama newspaper.
Hysenbelliu Group contacted Vatra to design their corporate brand. The client’s requirement was to develop a simple but competitive image. Operating in so many fields of businesses HB Group required an image to suit their business growth, to reflect stability, quality, strength, power and elegance at the same time.
Vatra designed the new identity mainly based on lettering, choosing a serif typeface. The result was to have a strong and eye-catching brand, which suites the group’s image, offering an impression of a serious and high-quality brand. Considering the fast growth of the company, Vatra preferred a neutral color palette using a gray color in combination with red achieving a high profile for the business group.
“I would define our relationship with Vatra as professionalism and dedication to our brands and companies, by offering a contemporary and high-standard service.” - Mrs. Anila Bashllari, Vice President of Hysenbelliu Group.