The Gulf brand has a strong association with fuel retail that stretches back over a hundred years. Gulf Balkans, a company that owns sales and distribution rights in Albania, Macedonia, Kosovo, and Montenegro, appointed Vatra to create a successful digital and social media advertising strategy to approach the Albanian digital audience.
In recent years, Gulf has taken up opportunities to collaborate with various international teams and institutions, such as Manchester United, BMW-Milwaukee at the Superbike Championship, Aston Martin Racing Team, etc. These collaborations were established with the intent of exchanging values and therefore prompting their image in their audiences. Vatra Agency was appointed by Gulf International to raise awareness among Albanian consumers on these initiatives that the company has undertaken at the international level. We were able to achieve this goal and inform consumers on these very important strategies of the Gulf brand in Albania through television campaigns, digital content, the various events organized and PR chronicles.