The Gulf brand has a strong association with fuel retail that stretches back over a hundred years. Gulf Balkans, a company that owns sales and distribution rights in Albania, Macedonia, Kosovo, and Montenegro, appointed Vatra to create a successful digital and social media advertising strategy to approach the Albanian digital audience.
We were asked by the management of the company to develop an integrated advertising campaign for the launch of their new product in the market. Gulf Xtream, a clean and high quality diesel for car owners seeking the best performance from their car.
After having completed the research stage and many brainstorming sessions, we were able to create a strategy including all general media coverage. TV campaigns, PR articles, Radio Commercials, Digital and Social media advertising, BTL and sponsorships were at the center of the strategy for a 6 month period of media coverage.
We wanted to focus on the real way people need this product, addressing the fact that consumers, especially car owners, tend to change fuel stations to seek the best performance from their car, and protect the environment while maintaining engine life.
To attract the attention of these consumers, we built a 360 degrees campaign on the ambitious catchphrase “Releases performance” and professional visuals to get people involved in the buying process. We partnered with the most followed media company to bring this campaign to the right audience.