work required

Digital, Campaign, Design, Video

industry type

Retail

Creating interaction at every stage of the customer journey

The Gulf brand has a strong association with fuel retail that stretches back over a hundred years. Gulf Balkans, a company that owns sales and distribution rights in Albania, Macedonia, Kosovo, and Montenegro, appointed Vatra to create a multidisciplinary visual campaign for “Gulf Oranges”, a fidelity and rewarding program for final customers.

Gulf seeks a comprehensive communication strategy to sell as many products as possible by offering gifts, discounts and collaborations with other partners, thanks to the “Gulf Oranges” program.
After we analyzed the audience and saw the bigger picture of all the benefits that this program offered, we created an integrated marketing strategy including both traditional and digital media. “Squeeze the Orange” turned into a viral phenomenon in only a few days as 500 Liters of Free Fuel were donated every day. Hashtag #shtrydheportokallin (#squeezetheorange) quickly became the trending hashtag on Instagram and Facebook Live with the live lottery having more than 1000 followers every day. TVC printed and animated creative materials further enhanced consumer awareness and recognition for this successful rewarding campaign.

It's a pleasure to work with an agency which not only understands our brand and its market needs but also adds value through their pro-active creative ideas. Their responsiveness, implementation, and professionalism far exceed industry norms and even my expectations. I have no hesitation in recommending Vatra Design Consultancy to any organization that wishes to improve its image and market presence.

Mr. Ioseb MgeladzeCEO at Gulf Balkans