The Gulf brand has a strong association with fuel retail that stretches over a hundred years. Gulf Balkans is a company that owns sales and distribution rights in Albania, Macedonia, Kosovo, and Montenegro. The Gulf products storage terminal in Porto Romano is an important milestone for the company in Albanian territory. The company requested that Vatra Agency put together an inaugural event with the presence of the media, institutions and personalities whose investments would serve to improve the quality of life and services. Vatra suggested that the event be held directly in the Gulf plant in Porto Romano, even though there would be great difficulties with the terrain. A great conference hall was set up in an industrial environment. National and local media was invited to have as much media coverage as possible and a content calendar containing all articles on the event in the major news portals in Albania was put together for social media. This very successful event helped clients create long-lasting ties with stakeholders, the community and the respective state institutions.