Company Name:Balfin Group
Industry Type:Construction / Real Estate
Work Required:TVC Production, Copywriting
Slogan:Your Destination in the Mediterranean
Balfin (Balkan Finance Investment Group) is the biggest investment group in Albania and one of the strongest in the region. Balfin Group portfolio includes various investments in real estate, retail, commercial and industrial space management and services, telecommunication, customer financing, mineral industry, tourism, energy and agriculture. Established since 1993 in Vienna, today Balfin Group is highly reputed in the Albanian and international market with a presence in 10 different countries.
Part of the Balfin Group the “Green Coast Luxury Resort” is located on the coast of the Ionian Sea, on one of the most beautiful beaches of the Albanian Riviera, the Palasa area.
ManeTCI is a leader in the construction and investment of development projects in Albania and the region and is part of Balfin Group. Founded in 2002, ManeTCI is specialized in commercial and industrial constructions such as shopping malls, residential buildings, social and cultural centers, industrial and civil engineering constructions.
Cooperation between Vatra and Balfin Group marks an important milestone in the progress of the agency. This is the era of cooperation with one of the biggest investment groups in the Balkans and further. Therefore, the work that has been trusted to Vatra presents a series of challenges which are going to enhance the performance of both entities. Green Coast Resort Management presented to Vatra, well-articulated requests to conceptualize and create a TVC for their major project in Real Estate and Tourism Industry, the Green Coast Resort in Palasa. As one of the best resorts in the region, it combines the elegance of architecture with the precious values of nature, history, and culture. Unique in its own kind in Albania, the resort extends on more than 20 hectares of land including a variety of villas and apartments, a 5-stars hotel, integrated service and entertainment facilities, and a promenade along the seashore. The “Green Coast Luxury Resort” is not simply the newest destination in the Mediterranean, but it is also a safe investment with fast ROI through the lease program. Innovations such as joint partnership investment, customized “Butler” service, are added values that bring the Albanian tourism closure to the European market requirements. Thanks to the fascinating combination of the blue color of the sea, the green of nature, the rich flora and fauna, Palasa is considered as one of the Albanian Riviera and the Mediterranean Sea Gems. The modern infrastructure and the location make the area easily accessible not only from Albania but also from the region and neighboring countries.
This TVC are going to be distributed and played constantly in the national media but also in the regional ones.
Green Coast Luxury Resort is one of the most important projects. In the final phase of the development of this bold and visionary project which is being built in one of the most beautiful parts of the Albanian Riviera, a marketing campaign was needed to introduce the final product to the market through a wide and intense presence in the media. We produced a modern television commercial which perfectly combines production quality, emotional triggers, and targeted audience. A group of professionals attended the production of the TV commercial that was created by Vatra creativity team. The commercial was developed with respect to the needs expressed in the brief that was provided by the company and which was complemented with materials as a result of the research conducted by Vatra.
“Vatra Design Consultancy brings total professionalism to every shoot which means everything is always perfectly under control with every detail considered. They have a very honest and open approach to advertising, and very quickly gained a comprehensive understanding of our business as well as what we were trying to achieve. Our requirements from the agency are simple: deliver creative work that makes our product stand out from the crowd. Thanks Vatra for standing out with your professional service." - Mr. Elton Gjika, CEO at Green Coast Luxury Resorts.