Work Required: Naming, Brand Identity, Copyrighting, Corporate Products, Visual Campaigns, Media and TVC Campaigns Slogan: Live Simply
GoTech Electronics is a subsidary of AIBA Company, which has operated in the Albanian market since 1995 as an exclusive distributor of home, kitchen, and laundry appliances. Since the very beginning the company has collaborated with the most prestigious Italian brands like Indesit, Ariston, HotPoint-Ariston and also with well-known household appliances companies such as: Indesit International Company Italy, Thermo Sanitary Group Italy, Elica Spa Italy.
As a result of a strategic reorganizing, AIBA group extended their business with a new company to cover and manage their household products as well as their excusive distribution deals with leading global brands, such as Ariston. This new company needed a new name and identity to convey the message to the customers, and Vatra was assigned to the task. Moreover Vatra needed to develop corporate branding, visual identity, corporate design, TV spot and to design their website. The task was challenging because the client requested a strong identity to add market value to their high-quality household appliances, to enhance the company profile, retail strategy and vision for the future
Gotech is a strong, easily spelt brand name which reflects the above issues, followed with a bold typeface and color to re-enforce a simple and eye-catching identity. The logo is inspired by the switch that turns on the appliances and is accompanied by a slogan “live easy”. The logo “switch” and the slogan “live easy” combine well and are an invitation to all potential customers to “Turn on an easy life” with high-quality products. The design was divided in all creative application followed also with a media advertising campaign, indoor-outdoor and promotional items.
“Our cooperation with Vatra has been a beautiful experience. Vatra’s staff has supported us from the onset of our business venture, starting with the creation of the logo all the way. It is always a great pleasure to cooperate with creative people.” - Mr. Bujar Cepeli, General Administrator at Gotech Electronics ltd.