Gjirofarm is an Albanian household brand in the food industry. It has operated in this market for many years, so there was a need for the brand’s communication to be refreshed in order to raise its awareness. The challenge we took in for this job was “Communicating via Social Media the range of Gjirofarm’s products to thousands of people in Albania every month”. Grabbing costumer’s attention towards Gjirofarm’s products was not the only goal. Through different in-house content, we created a brand communication that people would easily recognize among many others within the same category. Our focus shifted into the products Gjirofarm offers and finding original ways to display them. Our creators identified and worked to create the new social media communication strategy on three main pillars, in order to develop a consistent strategy on every media platform. Coherence: In order to communicate the company’s products with creativity on Social Media, we have addressed the necessity to create a strong and recognizable content strategy, capable of uniting a community within a brand that speaks to the daily routines of our consumers.
Occasion-based: Show the product in a real occasion of use, with a dedicated photoshoot and unique photos.
Traditional: Talk and listen to our clients to refine our strategy and integrate their traditions and mentality in our media communications to enhance the product’s value proposition.