Brand Name: Finken - das Drogeriemarkt
Industry Type: Retail
Work Required: Naming, Brand Identity, Corporate Products, Product Design, Copywriting, Web Design
Slogan: Das Drogeriemarkt
Finken is an Albanian-Austrian investment that requires fast and efficient positioning in the Albanian retail market that deals with specific products related to bodycare and households. The parent company, as one of the biggest import enterprises in Albania for this type of products, and well-known international brands, undertook the initiative to create a chain of shops focused on personal care and household products.
Finken is looking to enter in the “Personal and Home Care” market as a direct supplier for the final customer. In order to revolutionize the Albanian market through a chain of shops, Vatra was entrusted to create and further develop a strong brand that will withstand time, outrank all other competitors in the initial phase, and become a reference point for the latest trends among the public.
Since Finken plans to expand in other countries besides Albania, Vatra started to work on a 360-degree research into local markets and competitors in the region and Europe. During the process of naming the brand each element was important. The name “Finken” was approved by the Company Board of Directors and the work started immediately to create a strong graphic identity and its application in all the elements. The process of creating a fully fledged identity was completed with the development of a sub-brand for the pharmaceutical division. Further on, a brand-centric communication campaign will emphasize the new brand in a special way in all the medias, in order to efficiently reach the target audience. The establishment and management of all digital platforms is the first foundation for launching “Finken”. The visual and marketing objectives of the brand will be translated into a long-term strategy that will aim to promote this identity successfully for many years to come.
“I would have no hesitation in recommending Vatra Design Consultancy to anyone that wishes to deal with an Agency that delivers and has outstanding knowledge of branding / marketing in its every demonstration.” – Mrs. Suela Bisha, Head of Marketing at Finken Drogeriemarkt.