Brand Name:FC Skenderbeu
Industry Type:Sport and Leisure
Work Required: Brand Identity, Jersey Design. Slogan:
Skenderbeu Football Club is the oldest football club in Albania. It was founded in 1909 by the patriot, writer, and distinguished politician of that time Hile Mosi, under the name “The Brotherhood”. In 1928 the club was renamed for the Albanian national hero “Skenderbeu”. Sport Club Skenderbeu won the first Albanian championship title in 1933, then in the following decades its fortunes rose and fell in other leagues. In the 2006/2007 football season Skenderbeu won the First Division championship and got the right to play in the National Superleague which it won for the second time in the 2010/2011 football season. Since then, the club has won four times in a row until the last championship 2014/2015. The last championship that was won again by the Sport Club Skenderbeu makes the club the only one in Albania that has won this championship five times in a row.
Once new investors started the administration of the club, they decided to change its image. This image should be in the same philosophy and vision that the group of investors had. The image was to have the oldest club in Albania reach the top of the national football level. For this reason, the fans and technical staff had to be in line with the new philosophy that the identity will transmit, which will help the team to achieve the set goal of being once again on the top levels of national football.
Following the arrival of the club’s new investors, the goal of the agency was to reflect their vision to have the club return to the elite football levels. In order to achieve this, we aimed to create a brand that expresses in the best way possible the values that the Club represents and also to appeal to the eyes and mind of the fans. Definitely, the key element of the new identity would be the helmet, the national hero Skenderbeg’s most famous symbol. The new identity features a modern design of the helmet glowing with the club’s colors, red and white. The name of the club and the year when it was founded will follow the logo in order to attract and represent national values. All these elements are designed together with a modern style which elevates the logo into a three-dimensional plan. In the framework of revitalizing the club identity, Vatra redesigned the team’s uniform, applying the new identity while preserving elements of the Club long history.