Brand Name:Era Company Industry Type:Food / Beverage
Work Required: Brand Identity, Corporate Products, Media Slogan: Back on roots of a modern era
Era Company is a chain of restaurants, catering and delivery services that operates all over the country. Since 1999 when they first started, Era Company has become through hard work, dedicated commitment and customer care, one of the best-loved food brands among Albanians. A real landmark of the capital, Era is also famous among the international community residing in the country, as well as the many visitors, mainly because of its exquisite line of traditional dishes. And that is not all. Era Company is growing daily, in professionalism, services, quality, technology, market coverage, staff, and customer care.
Vatra was contracted to bring to focus the success of Era Company and to communicate their vision to their customers. A new identity needed to be created, to reflect high quality, healthy food, top-of-the-line professionalism and dedicated customer care. The new brand had to look appealing, strong and fresh. The work required included also product branding, visual identity, corporate design and website design.
We know how important it is to get across a message of success, trustworthiness, and reliability. Era is one of those success stories and all our staff were dedicated to bring to life a brand identity that communicated that success to customers. The new brand is simple, but bold with a clear message of perfection and stability. Bold colors bring the brand to life, creating an image that is easy to see and hard to forget. We applied the same philosophy to all Era’s other products. The new identity is present throughout all products and services and has become a new image that now represents the best values of the company, bringing to the customer a modern image that is also bright and gives a feeling of trust and reliability.
“We’re talking about smart people doing smart work. The team perfectly assess the situation, bring outside experience to deliver, get smart about the business, and are courageous about execution.” - Mr. Altin Bamllari, Co-founder of Era Restaurant.