Brand Name:Energy Investment Group
Industry Type:Energy Industry
Work Required: Brand Identity Slogan: Green Power Solutions
Energy Investment Group is a leading consortium on Green Energy Solutions based in Tirana, Albania, and also operating in Italy and Slovenia. They are pioneers in the production and utilization of green energy from renewable sources. The company was among the very first to initiate such a model and its development in Southeastern Europe.
Vatra was appointed to design an identity which would reflect the main energy sources and the process of how these green solutions are achieved. The challenge was to create an identity that brings to attention the green focus of the consortium, and their vision of an environmentally friendly industry.
Bold, touch of nature and natural colors brings this identity in line with the Energy Investment Group philosophy. The symbol shows a natural circle as a source of energy. The tree in the center of the logo is a brush to represent natural shapes overwhelmed by a green background to show that it is protected and supported, to create a balance in the regeneration of energy resources. The blue color of the typeface brings to mind water, and the italic font gives a sense of motion.