Industry Type:Food / Beverage
Work Required: Brand Identity, Corporate Products, Product Design, Visual Campaign and TVC Slogan: Spirit of Ancient Road
Hysenbelliu Group is a well-known group of businesses in Albania. HB management is spread across three major sectors: food and beverages, media, and construction. Among their leading brands are: BirraKorca, News 24 Regional TV, and Panorama newspaper. Egnatia Winery is their new company specializing in wine production. By introducing new technologies to develop the products, they aim for growth and success.
Hysenbelliu Group contracted Vatra to design the whole corporate and product branding for Egnatia Winery. Egnatia needed a brand identity to project authenticity and quality, while making reference to the history and traditions of wine-making in the region.
Today, the wine market in the region is fragmented and highly competitive. To stimulate growth you need to take action to stand out, to engage consumers and positively influence their purchasing decisions. The rich history of the region was the right path to take to start working on the project. Inspiration came from the Via Egnatia, the major Roman road linking the Western and Eastern parts of the Roman Empire. It crossed the Roman provinces of Illyricum, Macedonia and Thrace, running through what are now Albania, the Republic of Macedonia, Greece, and European Turkey. The path of the road is used for the shape of the lable; also the symbol of the identity is the ancient Illyrian god of wine Dualos. The shape and colors of history are brought together in a vivid combination with the present to bring to light an authentic brand of high quality. We created the slogan “The Spirit of the Ancient Road” to use in the advertising campaign and TVC.
“The decision to work with Vatra on this new project has been one of the best moves we’ve made. The creativity Vatra’s team brings to the table is unparalleled by any other. Vatra has far exceeded any expectations in delivering our new branding & packaging.” - Mrs. Anila Bashllari, Vice President of HB Group.