Brand Name:Demart Supermarkets
Industry Type:Retail / Construction
Work Required: Brand Identity, Corporate Products, Product Design Slogan: Quality Life
AM Group is currently one of the largest industrial groups in Albania. It controls some of the country’s most prestigious companies such as Deka, Olim, CityPark, Agrotek. As one of the largest and most successful businesses since 1991 in Albania, AM group was expanding with a new venture in the retail market by introducing a new brand, Demart Supermarkets.
Vatra was appointed to design a new brand for Demart Supermarkets, which reflects the consumer needs and vision of the company. The aim of this new enterprise was to bring to the customers fresh organic food and a range of more than 150 thousand products on its shelves. The new brand was required to deliver trust to customers: trust in product quality, price, and service. The company’s goal is to be recognized and loved for helping its customers enjoy a better quality of life, each and every day.
Vatra developed the new brand identity using a bold and eye-catching typeface to emphasize the brand name to the audience while choosing for each of the four sections representative colors and symbols. A brush illustration of an apple with dynamic red and green colors was used as the main symbol to reflect the quality of products and organic foods. Vatra designed the symbols in that style of drawing to express the dedication with which Demart is committed to its customers. Outdoor and corporate products were created for the main identity. Demart Baker was developed in warm brown and ocher colors, the typeface is distinctive next to a brush symbol of a freshly baked loaf of bread that brings to mind tradition and taste. Demart Butcher is expressed in the same font that comes in red meat color to reflect the section characteristics. Demart Catering is developed in blue, expressing the philosophy of the catering service, good quality in timely manner. The identity symbol is an illustration of a food serving that visually gives the impression of something happening fast.
“We never imagined that our identity could be enhanced to such a great extent. Vatra team did much more than we expected and we very much appreciate the extra effort that they made to ensure that everything being just perfect” - Ms. Suela Murataj, Marketing Manager at Demart Supermarkets.