Brand Name:Deka SMS Lottery
Work Required: Visual Identity, Copyrighting, TVC Slogan: Always with you
Two of the biggest businesses in the country, Deka and Vodafone Albania, launched together the Summer SMS Lottery. Deka is one of the many subsidiaries of AM Group. Founded in 1991, AM Group is one of the first and largest successful businesses established in Albania. Deka is one of the undisputed brand leaders in the market. Founded in 1992, Deka mainly focuses on the trade of consumer goods like food products, detergents and soaps. Vodafone, one of the world’s largest electronic communications operators, has been in Albania since 2001. Vodafone Albania is part of Vodafone Group Plc.
The Summer SMS Lottery was a major campaign and it needed major publicity. Vatra was involved in the project to advertise the whole summer event on a large scale all over the country. The latest joint campaign Deka and Vodafone launched was the Summer 9000 Gifts lottery. As in the past campaign, Vatra had to develop advertising and promotional products to cover the event successfully.
Vatra developed and implemented a large promotional campaign in all areas. Naming, Design; TV Media were some of the wide services provided by our agency to strengthen the lottery message and also promoting the lottery products and lottery winners. Summer 9000 Gifts was developed also through promotional, press products and digital media. To deliver the message Vatra used bright colors to indicate the gifts and simply white illustrated icons. The campaign had participants from all over the country, which was an indication that the campaign had been successful and achieved its goal.
“Our cooperation with Vatra Design Consultancy has been perpetually successful. In every project we have had with Vatra, we have seen extraordinary skills of this team of professionals to interpret the essence of what we wanted to create. They have been able through their work and products to preserve the identity of the both corporations with style and elegance. Vatra’s final product has always surpassed our initial vision. Not only do they generate unique graphic designing but also they are also very keen with on the smallest details. I am fully pleased with everything Vatra has done for us so far and I really look forward to our next cooperation with them.” Mr. Ani Xhafa, General Director at Deka plc.”