Brand Name:Credins Invest
Industry Type:Banking / Finance
Work Required:Brand Identity, TVC, Print Advertising, Copywriting, Media Planning, Retail Branding. Slogan: Tomorrow is not far. It’s just tomorrow.
Credins Invest sh.a. is a Pension Fund and Collective Investment Undertaking Administrator licensed by the Albanian Financial Supervisory Authority. It is the enlargement of SiCRED sh.a. Pension Fund Administrator and exists to collect and invest voluntary pension funds and execute pension payments to the beneficiaries.
Besides the administration of voluntary pension funds, this company now administers also investment funds.
SiCRED sh.a. transferred 76% of its total shares to Credins Bank sh.a. through an acquisition agreement signed on April 2015. Since then Credins Bank became Credins Invest.
Vatra was contracted by the leadership of Credins Invest to create the new brand image of the company which was established by the merging of previous companies into Credins Invest. Moreover, Vatra was requested to communicate the launching in the market of “the Voluntary Pension” as one of the main products of Credins Invest.
A detailed brief including all main components was submitted to Vatra’s creativity team. Their objective was to identify the specific elements which would boost the product communication potential and expand the wave range of the campaign with regard to the audience and aimed sale results.
After examining in details the product brief which was submitted by Credins Invest for the creation of the new brand of the company, Vatra started to work for the identification of all primary elements which would help for the creation of the brand. A series of creative solutions were submitted for the brand image of the newly established company. The visual concept is focused on the activity of the company within legal and moral framework interfaced with a creative solution which remains outside the frame of mainstream philosophy. The new image was created to provide to the client a brand architecture which identifies the entire range of services offered by Credins Invest.
The campaign for the “Voluntary Pension” was focused on the target audience and the product itself. The creativity team integrated strictly the elements that were identified in a series of meetings with company leadership and product experts. These meetings served to understand the product better. As a result we produced a creative mix which highlights the future benefits of investments in this product. The creativity which focused on the long term benefits of the product and targeted distribution in all available mediums is the momentum that Vatra gave to this communication campaign.
Vatra Design Consultancy has shown an amazing ability to leverage their creativity & organizational skills to line up with our needs. They are innovative and strategic, and their attitude of following what they deliver is a genuine value. We worked on several occasions with them and the only think I can claim is that Vatra Design Consultancy is a valuable team to work with.
- Ms. Estela Koci, Administrator at Credins Invest