Brand Name:City Park Tirana Industry Type:Retail / Construction
Work Required: Brand Identity, Corporate Products, Visual Campaign, Retail. Slogan: ..arriving!
The latest investment of AM Group is Citypark, one of the biggest centers in the Western Balkans, which includes a shopping mall, a five-star hotel, a cinema and entertainment areas and facilities.
Vatra was contracted to design the brand for Citypark. The identity needed to be both distinguished and eye-catching. The scope of the project included also the design of the first Grand Opening invitation package.
Vatra developed the brand inspired by the building’s architecture and the surrounding natural environment. The elegance of nature and the magnificence of architecture were merged in a shape that seems like a king’s crown and the same time a city of tall buildings. We used a serif typeface for the name to make the brand more impressive suggesting the high quality of the commercial property. Taking the brand forward we developed the first products for the advertising campaign by choosing the best printing techniques and materials for the products. Vatra was contracted on a one-year basis to create and develop a series of advertising campaigns. The most recent campaign was designed in order to promote their season sales campaign. Our brief and clear composition was represented on black background with a combination of white and yellow color for the content, which makes the layout simple to understand and much more attractive. We used the barcode symbol combined with sales numbers to express the diversity of the brands they trade. The result is a memorable and clever advertising campaign, which enhanced the real tangible offer for the audience. The message was implemented in outdoor, indoor and web advertising.
“Vatra was chosen to create the brand and marketing material for the launch of our new investment, a city mall with more than 100 shops, hypermarkets and other modern attractiveness. This resulted in the development of a most effective branding solution and a very professional technical document suite. At all stages of the process, the Vatra team was professional and sensitive to our needs.” - Ms. Reila Bozdo, Head of Promotion & Marketing Department at AM Group.