Brand Name:Cineplexx Albania
Work Required: Event Management, Marketing, PR Services Slogan: Your world of cinema
Network International GmbH Cineplexx Cinemas is one of the best companies in the world for broadcasting of movies with high-quality technology. Operating mainly in Austria, where it had 27 cinemas, the company started regional expansion into Southeastern Europe in the late 2000s. So far, the company has acquired or built cinemas in Croatia, Macedonia, Serbia, Montenegro, and in Slovenia. In addition, it operates a cinema in Bolzano, Italy. The company plans to expand further, and become the leading cinema chain in the region. It has now invested in Albania, and since December, film in Albania has a new location and format that can be enjoyed in the same way as anywhere else.
Vatra was contacted to develop ATL and BTL services to communicate to the public that Cineplexx has joined the Albanian entertainment market using the highest technology and showing the latest movies with a different approach to the audience. From the organization of the grand opening, press conference, events and media articles, Vatra had to address all target groups and communicate that there is a new way of entertainment everyone may enjoy.
To create a relationship with the public as a new company in the Albanian market it was necessary to express fun and entertainment, emphasizing the production values, epic sound and picture quality of the movies, as well as the relaxation and satisfaction of the audience in all advertising products created.
“It has been our pleasure to work with Vatra during the past years. There is nothing better than to cooperate with a team whose creativity knows no boundaries. Vatra immerse themselves in projects, and understand any brief they were given and consistently surpassed our expectations, delivering a product far better that we could have ever imagined. We are delighted to call Vatra one of our key collaborators during our opening campaign. We believe that they are one of the best creative teams in Albania.” - Ms. Radmilla Marash, PR & Marketing Manager at Cineplexx Albania.