Brand Name:Champlàte Industry Type:Jewelry
Work Required: Naming, Brand Identity, Corporate Products, Product Design, Copywriting, and Web Design
Champlàte is a commercial brand of the internationally known Turkish company, Altinbaş. This brand will trade unique and modern jewelry in the Albanian market. Minimalism and diverse creativity will be the main characteristics of the jewelry created by professional designers, in order to cover that part of the market which requires casual jewelry, but at the same time of quality and modern.
In order to respond to market requests, which during the last decade have changed frequently and quickly, Altinbaş has decided to create a new brand that will adapt very good to a young, more casual audience, thus slightly departing from the classic and ceremonial style of Altinbaş and moving towards a simpler and more minimalistic style. The new jewelry designed for the new brand is mainly casual. The Company sent Vatra Design Consultancy a request to help create this brand.
Vatra staff, immediately after being briefed by the company, started doing research in the jewelry and goldsmiths market, in order to position the new brand initially in the local market, and then with time, in all the countries where the company has planned to trade its products. Furthermore, a detailed research was conducted in the international market with the aim of discovering whether there are any similarities with other brands which can create potential problems in registering the brand. The new brand was given the name Champlàte. It is a combination of words which tightly connect the jewelry production and designing techniques with their material.
The visual identity of Champlàte was also closely combined with the designing techniques of goldsmiths belonging to a new artistic era in Europe. A strong and unique symbol necessarily deserved the name “Champlàte”, which has an accentuated and original font. The brand was enhanced with a set of visual graphic elements which will help in promoting and communicating the values of the company and its products.
“The creative team at Vatra Design Consultancy absolutely helped to create our New Brand and approach it to nowadays market needs.Their ability to navigate today’s complex brand identity creation has been invaluable to our growth. We’re very happy to have entrusted the creation of our brand to real professionals, like Vatra Design Consultancy.” - Mr. Abdulla Frakulli, Administrator at Champlàte.