Champlàte is a commercial brand of the internationally renowned Turkish company, Altinbaş. This brand will sell unique and modern jewelry in the Albanian market. In order to respond to market requests, which have changed frequently and quickly during the last decade, the main company has decided to create a new brand that will adapt better to a younger, more casual audience, thus slightly departing from the classic and ceremonial style of Altinbaş and moving towards a simpler and more minimalistic style.
After being briefed by the company, our creators conducted a series of targeted researches in the jewelry and goldsmiths market, in order to position the new brand in all the countries where the company has planned to trade its products. The new brand was given the name Champlàte. It is a combination of words which closely connect jewelry production and designing techniques with their material. The visual identity of Champlàte was also closely combined with the designing techniques of goldsmiths belonging to a new artistic era in Europe. The name “Champlàte” obviously needed a strong and unique symbol, which has an accentuated and original font. The brand was enhanced with a set of visual graphic elements which will help promote and communicate the values of the company and its products.
work performed
Brand Identity, Logo Design, Naming, Graphic Design.
industry type
Consumer Goods / Lifestyle, Retail
Brand Identity for meaningful modern jewellery
”“The creative team at Vatra Agency absolutely helped to create our New Brand and approach it to nowadays market needs.Their ability to navigate today’s complex brand identity creation has been invaluable to our growth. We’re very happy to have entrusted the creation of our brand to real professionals, like Vatra Agency.”
Mr. Abdulla FrakulliCEO, Champlàte