Brand Name:Bora Natural Water
Industry Type:Food / Beverage
Work Required: Brand & Product Design, Advertising Campaign Slogan: Freshness from an ancient source
ABG is a new and fast-growing company in Albania focused on the beverages industry. Their main vision and philosophy is combining tradition and technology. ABG has been attentive to investing and adding value to Albanian natural resources, which in return brings a benefit to the community and the company itself. A new product with excellent characteristics is Bora natural water. Bora water gushes from the unique source of Tomorri Mountain in southern Albania, on an elevation of 1400 m above sea level.
As ABG was launching this new product in the saturated Albanian market, Vatra was challenged to design the brand of Bora natural water. This new brand had to be unique and easy to recognize. Bora needed to leave an image in the minds of customers as something unmatched in quality. Vatra was employed to produce an advertising campaign for the launching of the new brand, printed ads and TV commercials.
The brand identity for Bora natural water flowed into shape naturally as we referred to the water source itself. The mountain and the surrounding natural environment became the inspiration for the symbol. “Bora” means, “snow” in Albanian and snow is water. Plant life is a result of water supplies. The vital symbol of Bora creates visually a cycle; a blossoming green leaf capped by the snow–covered mountain-top with lines of deep blue between them to represent clean waters as the source of life. The melting snow is represented also in the blue lowercase typeface that Vatra chose for the brand. The image of Tomorri Mountain where the source is located is graphically represented in the labeling background. The advertising campaign was conceptually based on an elegant ballet scene (masterfully played by Ambeta Toromani and Kledi Kadiu with the choreography by Tomorr Kokona), which emphasizes the brand name, product qualities and history.
“VATRA has assisted our company to prepare and manage the marketing campaign of launching a new product and we are really pleased to confirm that its services have been very professional, fast, and serious. Vatra has always been available to provide us with the best-updated and effective information and knowledge, innovative ideas and cooperative performance.” - Mr. Mirton Lika, Administrator of Albanian Beverages Group.