Brand Name:Birra Korça Industry Type:Food / Beverage
Work Required: Corporate Products, Visual Campaign, Retail and Events, TVC Slogan: First Albanian Beer
Hysenbelliu Group is a well-known group of businesses in Albania. HB management is spread across three major sectors: food and beverages, media, and construction. Among their leading brands are: Birra Korça, News 24 Regional TV, and Panorama newspaper. Birra Korça, a brewing company founded in Korça, southern Albania, in 1928, has been part of HB group since 2004.
Under new management, being a competitive brand and having introduced new brewing technologies, the company decided they need a refreshed image for Birra Korça. Vatra was appointed to design corporate products, advertising campaign, retail and new labeling design, while respecting the history of the image of this popular brand.
Vatra designed corporate products for Birra Korça keeping the old identity but making a few small changes on its lettering shape and other elements of the brand. Vatra conceptualized and executed an advertising campaign, TVC and retail campaign for the company. The label design and other promotional products were created over years of cooperation between the two companies.
“Birra Korça have worked with Vatra many times to design advertising strategy and messages, packaging and POS materials. They always came up with creative solutions to tell better and in a clever way our needs, our purposes, handled our timelines & budgets efficiently. They are fun, imaginative & professional to work with.” - Mr. Arli Naska, Administrator at Birra Korça.