work required

Advertising campaign, Social Media and Digital Marketing, Print Advertising, Content Creating.

industry type


Big Red Tour 2020 for Milwaukee

Milwaukee Tool is an industry-leading manufacturer of heavy-duty power tools, accessories and hand tools for professional users worldwide. As the Milwaukee Tool interaction agency, Vatra was appointed to create an advertising campaign for the Big Red Tour Event, taking place in 2020 for the first time in Albania. Big Red Tour 2020 is a very important event marking a significant milestone for Milwaukee tool brand in the Albanian market. Big Red is Milwaukee’s famous truck that tours across different cities in Europe every year. Once parked up, the truck opens out into an exhibition stand and workshop, featuring an extensive range of Milwaukee power tools. We created a digital campaign that reached a target audience, driven from research conducted by Vatra. We designed and delivered a variety of well-branded online elements and different printed materials for the event. Each deliverable involved accurate tactics to display a Milwaukee Tool product, an intuitive call-to-action and took our responders to a destination where they could swiftly fulfill their need, making this event very successful.

“Albaelettrica, as a longstanding client of VATRA, continues to receive quality services that accommodate our time sensitive deadlines. The management and staff of VATRA can be highly commended for their attention to detail and dedication to continuous quality design perfection. It is always a pleasure to work with such a professional group of individuals, creative, and experts in this field.”

Mr. Olsban JanaqiMilwaukee Representative Brand Manager