Beata Eggs was created to be a leading company in the Food sector. The farm is focused on increasing egg-laying and supplying the best Albanian stores and supermarket chains with its products. For Beata, the most important thing is product freshness and quality, alongside environmental sustainability and the happiness and welfare of their hens. Beata Eggs are for people who share these same values and want to furnish their homes and customers with the best products.
Vatra was contracted right from the start of the project to create a competitive brand for the Albanian and regional markets. The image had to be appealing, eye-catching contemplating nature and quality to the public’s mind and generating emotional engagement.
Following the research phase, which focused on all aspects of the company and its activities and location, Vatra came up with the brand name “Beata”. This simple name is memorable, emotionally and commercially appealing and based on the products and location of the company. It derives from the ancient name for Shkodra’s Lake, Lake Labeatis and honors the Labeatis family which formerly ruled the area. The Beata brand was designed with modern techniques that place it in the category of companies with a clear visual image that highlights its special concern for product quality. After the completion of the symbol, wordmark, and tagline, the brand was later applied in all identity elements including a modern multi-format packaging. To communicate the new brand and product we created a full advertising campaign, including a TVC, Radio spot and OOH advertising to launch and emphasize what the company has to offer to the market.