Brand Name:Arteg ltd Industry Type:Household
Work Required: Brand Identity, Corporate Products, Visual Campaign, Copyrighting, Retail, TVC Slogan: ...thinking home
Arteg is an expert in the field of industrial products, focused on the import and trade of kitchen appliances, domestic electrical items, equipment for bars and restaurants, and many other professional hardware products. They make a difference in the Albanian and Kosovo market due to their large number of worldwide partners, which are global leaders in the kitchen industry. A strong growth of business and professionalism needed also a strong symbol defined as bold and contemporary.
The challenge was to produce a consistent brand that attracts attention and communicates the offer clearly. Branding, promotional products, website design, TVCs were among Arteg’s requirements.
“Thinking home” was the defined slogan chosen for the company. When the brand was still in sketches, Vatra was for real – thinking home in a fast process directing to a successful result. Inspired by kitchen products and aided by the easily spelt name of the company, it was perfectly simple to combine the symbol and letters in alignment, visually balancing the identity. Vatra used the company’s symbol in their brochures, website and other advertising products, offering an integrated and dynamic advertising image.
“As we began our large project with Vatra such as branding and promoting our products, the ambition to be an example of a successful Albanian business became a small detail. We want to tell you that it has been a pleasure working with all your staff. It is quite refreshing to see that there are still people who are taking their business seriously. The way you run your business sets you apart as unmatched by your competitors in Albania and further afield.” - Mr. Flamur Zenelaj, General Manager at Arteg l.t.d.