Brand Name:Barkea Contemporary Villas Industry Type:Real Estate / Construction
Work Required: Brand Identity, Corporate Products, Naming, Copyrighting, Media and Visual Campaign Slogan: Live architecture
Anarch Architects is challenging the construction industry in Albania with a new philosophy that emerges from an ingenious interweave of ideas and professionalism. They are one of the leading voices in the country promoting creative and ecologically friendly urban planning. Their most recent project is in an area just a few minutes from the Albanian capital Tirana, with lush vegetation, crisp fresh air and low urban density. Exploiting the urban planning regulations that favors small residential blocks, Anarch Architects is developing a modern, ecological community that envisions the construction of new residential villas. Their mission is a total commitment to quality services and final product as an everyday challenge, which enables them to create a structure and standard of which they feel proud.
Vatra was tasked with the naming and branding of the new block of residential villas. The architecture is modern and simple and the brand needed to communicate their high quality construction and the values of the area. Considering the mentality of the target audience, which prizes downtown living, the brand image will have to communicate the values and advantages of ecological communities and educate the local community in a developing country.
Vatra succeeded in providing a wide range of services, including an impressive brand name, striking identity, slick yet informative website, product design, and other ATL services. The brand name “Barkea” represents the historical-geographical name of the location in an attractive and stylish way that will appeal to the target audience. The simple rectangular shape echoes the modern architecture of the villas. We chose a typeface that enhances the symbol and its values. The olive green color was selected to bring to mind the long-living olive trees for which the area is well-known.
“We value the relationships that you cultivate. You have come a long way with your work such as branding and promoting our project. It is rare to find a company who cares as much as Vatra does about getting it right and doing it well. We are very satisfied with the quality and performance. We will continue to work with Vatra and I sincerely recommend them to anyone looking for a professional team with excellent and personal customer service. Thank you”. - Arc. Astrit Nixha, Anarch Architects.