work performed

Communication Strategy, Brand Awareness, Digital Strategy, Social Media Management, Content Creating, TVC, Animation, OOH, PR, Web Design

Industry type


Always by your side

What are the most important things to consider when booking a flight?

Of course, everyone wants to fly with an airline company that anticipates every need that may arise during a travel experience: to be safe at all times, to stick to schedules, to be on a budget, and to provide many preferred destinations. The airline company must be by the passenger’s side throughout the journey, from the booking of the flight until he arrives at the final destination.

Vatra created the slogan “By your side” as the main message for the communication strategy of Albawings, an airline company that needs to share its advantages, services, and facilities. Our talented team devised a comprehensive strategy of communication.

Developing & implementing creative and digital marketing strategies, we aimed to increase brand recognition and awareness for Albawings. To increase the brand’s online presence and support boosting sales Vatra provided creative concepts and publications in all of the company’s communication channels. A professional photoshoot and radio spots complemented the campaigns. Also, we implemented full-service digital campaigns including social media marketing strategy and management, search engine marketing, content strategy, and web design.

An emotional TV commercial is like a cherry on top. It tells the story of a young girl who dreamed of flying. In the end, she realized her dream of becoming an Albawings pilot. The soundtrack to the TVC was one of the most beautiful elements. The journey of the young pilot and a song performed by the young talented Albanian singer Sardi Strugaj made the reaction overwhelming.

We sang and dreamed together of being above the clouds.