Brand Name:Albanian Development Fund
Work Required: Brand Identity, Corporate Products, Visual Campaign, Copywriting, Event, TVC Slogan: New Dimension to Stable Developmen
The Albanian Development Fund (ADF) is a public agency whose mission is to encourage sustainable, balanced, and cohesive socio-economic development at local and regional level. The Albanian Development Fund specializes in civil works, urban and rural infrastructure and small urban and rural credit systems. The ADF was established in 1993, based on an agreement between the Albanian government and the World Bank.
The Albanian Development Fund entrusted Vatra with the task of redesigning their identity. The brand needed to project a strong and professional institution. Vatra’s challenge was to achieve through design an integrated image for the institution, its activities and achievements.
To recreate the identity, Vatra started conceptualizing and studying the first references for the project. Development as a key word on the project refers to balance, promise, improvement, evolution, progress and practicality. The maple leaf triggered our imagination as a symbol that integrates all of these features; so we chose it as the symbol of the institution. The symbol is incorporated in a rounded rectangular shape cropping it and standing above the lettering. A full package of creative services was provided and an advertising TVC was realized through motion graphics combining music, typeface and graphics. For their new TVC campaign Vatra created a conceptual TVC representing the institution’s activity and their concrete obligation to bring life in areas without development. A dried leaf becoming alive and turning green reflects a new beginning from previously barren areas to blossoming urban and rural development.
“The collaboration with Vatra was a positive and fruitful experience. This coincided with the creation of the ADF’s corporate image. With their creativity Vatra produced for us a fresh and dynamic image, which reflects the motto of our institution. With its professionalism, creativity, experience, and especially its philosophy, Vatra has contributed to enhance the quality and level of design services in Albania”. - Mr. Benet Beci, Executive Director at Albanian Development Fund.