work performed

Communication Strategy, Campaign Development, Graphic Design, Media Strategy, Digital Strategy, SM Strategy, Animation & Video Production, OOH, Social Media Management, Social Media Advertising, PPC, PR, Copywriting, Content Management, E-mail Marketing, Direct Marketing.

industry type

Financial Services, Government & Institution

no hard feelings. I had to move on!

You can make origami or a great collection of banknotes out of cash, but you will never reach the same level of safety or the comfort of a card transaction.

After we successfully delivered a campaign for the Albanian Association of Banks, with the support of Mastercard, this time the client trusted us to promote the Visa products. The goal was the same: educate and raise awareness on the use of debit and credit cards in daily monetary transactions. Again, we crafted a concept that enabled us to creatively promote the client’s objectives 360°, OOH, radio, and digital marketing on Google and social networks.

Albanians are over-attached to cash, even though this choice doesn’t make their life easier or their transactions safer. So, VATRA came up with a series of letters, where consumers gave their reasons why they had to move on, leave cash behind and use the cards. Cash was treated as an ex-lover, named according to the characters stamped in their banknotes.

I had to move on! I chose the card.

This concept allowed us to have fun and create 3 graphic TVCs and 3 appealing visuals. On each of them, we broke up with a Genti, a Gjergj, or an Ismail. Because life is one and we deserve safety, lightness, comfort, and most of all no borders.

We often look for partners based on the professional skills of what they can do, but a partnership without communication becomes a burden. If I had to value something as the most important part of our collaboration with Vatra, it would definitely be communication! A professional, high-quality and all-times-available communication makes the business life easier! And success, of course, was not missing! Challenging creativity and a full campaign in every detail!
Full respect!

Spiro BrumbulliGeneral Secretary at Albanian Association of Banks (AAB)