work performed

Communication Strategy, Campaign Development, Graphic Design, Media Strategy, Digital Strategy, SM Strategy, Animation & Video Production, OOH, Social Media Management, Social Media Advertising, PPC, PR, Copywriting, Content Management, E-mail Marketing, Direct Marketing.

industry type

Financial Services, Government & Institution

no hard feelings. I had to move on!

You can make origami or a great collection of banknotes out of cash, but you will never reach the same level of safety or the comfort of a card transaction.

After we successfully delivered a campaign for the Albanian Association of Banks, with the support of Mastercard, this time the client trusted us to promote the Visa products. The goal was the same: educate and raise awareness on the use of debit and credit cards in daily monetary transactions. Again, we crafted a concept that enabled us to creatively promote the client’s objectives 360°, OOH, radio, and digital marketing on Google and social networks.

Albanians are over-attached to cash, even though this choice doesn’t make their life easier or their transactions safer. So, VATRA came up with a series of letters, where consumers gave their reasons why they had to move on, leave cash behind and use the cards. Cash was treated as an ex-lover, named according to the characters stamped in their banknotes.

I had to move on! I chose the card.

This concept allowed us to have fun and create 3 graphic TVCs and 3 appealing visuals. On each of them, we broke up with a Genti, a Gjergj, or an Ismail. Because life is one and we deserve safety, lightness, comfort, and most of all no borders.

AAB - Shoqata shqiptare e bankave- Visa

We often look for partners based on the professional skills of what they can do, but a partnership without communication becomes a burden. If I had to value something as the most important part of our collaboration with Vatra, it would definitely be communication! A professional, high-quality and all-times-available communication makes the business life easier! And success, of course, was not missing! Challenging creativity and a full campaign in every detail!
Full respect!

Spiro BrumbulliGeneral Secretary at Albanian Association of Banks (AAB)
AAB - Shoqata shqiptare e bankave- Visa 3
AAB - Shoqata shqiptare e bankave- Visa 4