You can make origami or a great collection of banknotes out of cash, but you will never reach the same level of safety or the comfort of a card transaction.
After we successfully delivered a campaign for the Albanian Association of Banks, with the support of Mastercard, this time the client trusted us to promote the Visa products. The goal was the same: educate and raise awareness on the use of debit and credit cards in daily monetary transactions. Again, we crafted a concept that enabled us to creatively promote the client’s objectives 360°, OOH, radio, and digital marketing on Google and social networks.
Albanians are over-attached to cash, even though this choice doesn’t make their life easier or their transactions safer. So, VATRA came up with a series of letters, where consumers gave their reasons why they had to move on, leave cash behind and use the cards. Cash was treated as an ex-lover, named according to the characters stamped in their banknotes.
I had to move on! I chose the card.
This concept allowed us to have fun and create 3 graphic TVCs and 3 appealing visuals. On each of them, we broke up with a Genti, a Gjergj, or an Ismail. Because life is one and we deserve safety, lightness, comfort, and most of all no borders.