Industry Type:Energy Industry
Work Required: Brand Identity, Corporate Products, Visual Campaign, Copywriting and Retail Slogan: Setting the standards
Albaelettrica specializes in the wholesale and retail of civil and industrial electrical equipment, and in electrical systems design and installation. After many years of focused work and dedicated effort, Albaelettrica has set the standard as one of the leading prestigious companies in the Kosovo and Albanian markets, providing a wide range of high-quality contemporary products with an acclaimed European reputation.
After two decades of going from good to better, Albaelettrica decided to redesign their brand, aiming to change the whole concept of their image and finally have an entirely new look. They requested a brand that reflects the traditional colors of the old identity while the initials of the company name “a” and “e” needed to be creatively redesigned. The new identity had to be modern, appealing, dynamic, reliable, flexible, and engaging!
Vatra worked on the new project and redesigned a modern brand, creating a dynamic and eye-catching shape that complies with their high quality products and services. The shape embodies perfection and stability. This strong, powerful, energetic identity was created to reflect our client’s vision of the future, to remain a leading, strong and powerful brand in the region. After creating their new brand image, Vatra continued the creativity and advertising campaign of Albaelettrica with their first TVC in 18 years. Representative colors of each of their services were used on a black screen with graphic shapes to highlight through motion the areas and services that the company covers.
“When we first came up with the idea of a more contemporary image for our company, we were looking for a creative firm that not only met our standards, but also matched us in professionalism, dedication and prestige. Vatra studied our field of operation, took our ideas and vision and in a combined effort with our team, managed to turn them into what we believe to be an image for the future. We are looking forward to further cooperation in the future”. - Mr. Neritan Dojaka, Administrator at Albaelettrica.