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Branding Identity

industry type

Proffesional Services

a wise way

In a modern and complex education market, an institution of the third millennia should inspire confidence, deep knowledge, and a great sense of design.

A brand that bridged an innovative approach to education

EB Group was founded in 2010 as a group of services and sub-brands mainly focused on education, counseling, and preparation for students wishing to study abroad. As a recruiting and counseling company, in its first ten years of activity EB Group had an excellent reputation in its sector, but it needed a renovated and more innovative corporate identity.

As experienced brand developers, we at VATRA Agency supported the company with a more memorable and catchier name:

WISEWORD matches the ambitions of a modern and attractive education institution. It directly transmits the company’s intention to gather and share lessons, tips, and other valuable information for its students to succeed.

Wide and open-minded

We crafted a logotype based on bold typography, with an extended touch on both W’s of the name. By widening the W within the “wise” part of the name we aimed to create an open-minded attitude, as the key of wiseness; An extension that implies the role of WISEWORD, as a bridge used by hundreds of young people to transfer and study abroad.


The same wisewide approach we implemented during the development of the company website and while managing all its social media channels.

"After being present in the market for more than 10 years, we took a bold decision to contact Vatra and rebrand our company as Wiseword Group.
This has had a huge impact and now we are leaders in our industry. The sales tripled since March 2020 and Wiseword is a well-respected brand in the market.
At the same time our education institution partners are amazed at the impact that the brand has had in recruiting new students for them. Companies like Kings Education, and Cats Global Schools have tripled and quadrupled the number of students from our agency."

Mr. Besart Xhaferri | founder and CEO of Wiseword Group