In a modern and complex education market, an institution of the third millennia should inspire confidence, deep knowledge, and a great sense of design.
A brand that bridged an innovative approach to education
EB Group was founded in 2010 as a group of services and sub-brands mainly focused on education, counseling, and preparation for students wishing to study abroad. As a recruiting and counseling company, in its first ten years of activity EB Group had an excellent reputation in its sector, but it needed a renovated and more innovative corporate identity.
As experienced brand developers, we at VATRA Agency supported the company with a more memorable and catchier name:
WISEWORD matches the ambitions of a modern and attractive education institution. It directly transmits the company’s intention to gather and share lessons, tips, and other valuable information for its students to succeed.
Wide and open-minded
We crafted a logotype based on bold typography, with an extended touch on both W’s of the name. By widening the W within the “wise” part of the name we aimed to create an open-minded attitude, as the key of wiseness; An extension that implies the role of WISEWORD, as a bridge used by hundreds of young people to transfer and study abroad.