One of the toughest challenges of an advertiser and brand developer is to fight complexity with a simple yet meaningful solution. After crafting a memorable brand identity for WISEWORD group, it was time to develop a brand identity for each of its educational institutions.
As a group of regional proportions with ten years of experience and with offices in Albania and Kosovo, WISEWORD is a complex universe, made by several institutions of different meanings. The creatives of the VATRA Agency supported each of these institutions by crafting dedicated sub-brands identities.
The main brand logotype turned into a “modular logo” that could support all the sub-brands with a clear and memorable identity. Each sub-brand has its recognizable logo, tone of voice, and a dedicated color.