work performed

Branding, Design, Strategy,

industry type

Healthcare

a gesture of goodwill

Established in 1993 by the Congregation Sons of Immaculate Conception, the Foundation of Our Lady of Good Counsel (OLGC) is the institution that manages a prestigious University Health Complex and a modern polyclinic in the Albanian Capital. Supported by the Catholic Church and the Holy See, the Foundation promotes the most advanced medical practices and higher education among the Albanian population.

After almost two decades of activity, in 2012, the Foundation needed a refreshed brand identity and a clear communication strategy, both on traditional and new media. We at Vatra Agency retouched the logo of the Foundation by making it more distinctive, modern, and memorable. A design operation that paved the way toward a new brand identity. Our creatives enhanced the visual appeal of the Foundation by redesigning every corporate material.

During a two-year collaboration, VATRA was also in charge of several PR campaigns. Through PR articles, TV reports, and online campaigns the agency promoted and enforced the main initiatives of the Foundation. Events and activities made it to the national major news outlets by raising awareness on health, education, and interinstitutional cooperation.

”“Our Foundation invited Vatra with a crucial and main requirement: to unify the image in one solid brand and to create a strong image that complies with the trends of the time. Vatra staff has replied so far to all our target needs and requirements with great measured results. They know and comply very well with the local mentality and understanding. Through their ideas, creativity and work discipline, Vatra designed and applied not only our refined identity, but also they promoted through publicity and public relation campaigns our services and the latest medical solutions offered by our foundation. I would refer them without hesitation to any company or individual, as professional, creative and hard working staff.”

Father Daniele Bertoldi | President, Our Lady of Good Counsel Foundation.