Established in 1993 by the Congregation Sons of Immaculate Conception, the Foundation of Our Lady of Good Counsel (OLGC) is the institution that manages a prestigious University Health Complex and a modern polyclinic in the Albanian Capital. Supported by the Catholic Church and the Holy See, the Foundation promotes the most advanced medical practices and higher education among the Albanian population.
After almost two decades of activity, in 2012, the Foundation needed a refreshed brand identity and a clear communication strategy, both on traditional and new media. We at Vatra Agency retouched the logo of the Foundation by making it more distinctive, modern, and memorable. A design operation that paved the way toward a new brand identity. Our creatives enhanced the visual appeal of the Foundation by redesigning every corporate material.
During a two-year collaboration, VATRA was also in charge of several PR campaigns. Through PR articles, TV reports, and online campaigns the agency promoted and enforced the main initiatives of the Foundation. Events and activities made it to the national major news outlets by raising awareness on health, education, and interinstitutional cooperation.