Except for being one of the oldest Albanian companies, Profarma is also one of the few companies that was spared by the political transition in Albania. With more than 70 years of experience, Profarma is the leading pharmaceutical company in the country. Since 2008, Profarma is part of the German pharmaceutical group, namely Dermapharm AG. The company’s management requested from Vatra to revive the image of the company by creating a strong modern identity that conveys credibility and security to partners and end-consumers. After the logo was revived and harmonized, Vatra’s creative group designed a detailed user guide for brand identity. An identifying color palette was created for services and product subcategories, along with an image user guide for each marketing element. Under the lead of the Vatra’s creators, a series of new products were created from scratch, starting from their name to the design of the packaging and their communication in the media.