Miele is creating kitchen and household appliances at the highest levels of technological sophistication. Always innovative. Consistently ingenious. Forever better – which is their motto “Immer Besser”. Although customers valued and desired the products and their quality, there was an opportunity to increase inspiration, fascination and modernity – and for a global brand of this stature, it was high time to get emotional. The regional management of Miele appointed Vatra to conduct a market research and then to implement its results in a innovative and targeted marketing & media strategy. Within the omni-channel campaign we provided the right asset for every touchpoint, for every moment along the consumer journey – from TV and Print to a ever-changing digital ecosystem, creating a digital experience that’s beyond the ordinary.
Research / Analysis, Communication Strategy, Digital Strategy, Campaign Development, Graphic Design, TVC, Radio Commercial, Print Advertising, OOH, Social Media Management, Content Management, Social Media Advertising, Animation & Video Production, Digital Marketing, PPC & SEM, SEO & Blogging.
Consumer Goods / Lifestyle, Technology
360˚ communication approach to communicate premium products
”Our cooperation with Vatra was not the first for our company in the domestic market, but definitely the best. With maximum commitment from the staff and unmatched professionalism, Vatra gave a great impetus to our business by significantly increasing the audience for our brand.Mrs. Elona KodraCCO, Electromagic ltd, Miele Representative for Albania