New Brand Identity for the biggest electrical supplier AlbaElettrica designed by Vatra


Albaelettrica specializes in wholesale and retail of civil and industrial electrical equipment, in electrical systems design and installation. After many years of focused work and dedicated efforts Albaelectrica has set the standard as one of the very first prestigious companies in the Kosovo and Albanian markets that provides a wide range of high quality contemporary products with acclaimed European reputation.

After 2 decades of going from good to better Albaelettrica decided to redesign their brand aiming to change the whole concept of their image and finally having an entirely new look. They requested a brand that reflects the traditional colors of the old identity while the initials of the company name “a” and “e” needed to be creatively redesigned. The new identity had to be modern, appealing, dynamic, reliable, flexible, and engaging! Vatra worked on the new project and redesigned a modern brand, creating a dynamic and eye – catching shape that complies with their high quality products and services. The shape enhances perfection and stability. This strong, powerful, energetic identity was created to reflect our client’s vision towards the future, to remain a leading, strong and powerful brand in the region. After creating their new brand image, Vatra continued the creativity and advertising campaign of Albaelettrica with the first ever TVC in 18 years. Representative colors of each of their services were used in black screen with graphic shapes to highlight through motion the areas and services that the company is covering.

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