Hoffmann – La Roche selected Vatra to organize on March 13th 2008 a marathon event for the World Kidney Day, in the National Park of Tirana, Albania. Under the message – ‘Better Preventing than Curing’, the International Society of Nephrology and the International Federation of Kidney Foundations are targeting to increase the public opinion and the patients that 1 in 10 persons worldwide suffers from kidney. Vatra was chosen to announce the event and to spread the main message as well as to organize a marathon event day.