Zoja e Keshillit te Mire Foundation (Our Lady of Good Counsel) was founded by the Sons of the Immaculate Lady Congregation in 1993. This foundation represents in Albania the intentions and inspiration of the gospel of love expressed in the life of an Italian clergyman by the name of Luigi Maria Monti (Bovisio Masciago 1825 – Saronno 1900), who was an educator and doctor’s assistant. The foundation promotes in Albania two main priority fields of expertise: Treatment of the diseased people through scientific work and research and to welcome young people by offering them lifelong education and training. After a long activity in Albania for many years the foundation has earned a reputation for excellent services in professional education and is proud of the several important structures that operate in health care, research and educational systems. At the moment this foundation administers the “At Luigji Monti” Polyclinic, the Stomatology Center and Sports Medicine Rehabilitation Center, which function as separate structures within the foundation. The Catholic University was founded in 2004. The main requirement was to unify the image in one solid brand and to create a strong image that complies with the trends of the time. Also, through publicity and public relation campaigns to remind their audience of their presence, the services and the latest medical solutions that they offer as well as the balance between services and tariffs, which is proportional with the income of the Albanian population.