Founded in 1924, Teka is a multinational firm of German origin, engaged in manufacturing and marketing kitchen and bathroom appliances, porcelain products and industrial containers.In addition to being a benchmark in Europe. in the manufacture of built-in home appliances, especially ovens, cook tops, hoods and sink units, it is also at the forefront of global beer barrel production. The firm currently owns 25 factories spread across three continents, which enable it to market its products in over 110 countries and to serve more than 100 million consumers worldwide. Teka is powered in Albania by Elektromagjia sh.p.k. (L.t.d.) one of the largest import companies specialised in appliances for both domestic and professional (industrial). Throughout its track record, this industrial group has invested in R&D and innovation on an on-going basis, enabling it to create cutting-edge products that fulfils its customers’ needs.
challenge
Teka has launched recently in the market lots of new products, which needed a professional marketing service in order to increase sales and Brand awareness in the Albanian market. The challenge for Vatra was difficult but also engaging and pleasing. Working with one of the most powerful brands in the world, naturally increases working and creativity levels of the company and especially helps the prestige of the company.
solution
Following a detailed analysis of the environment, targets of the company products and communication language, Vatra proposed e detailed marketing strategy plan to be implemented in the market gaps that were identified during the research phase. The campaign was to be carried out with all possible means and techniques. Social networks and media presence were key to our product audience reaction, direct contact with the consumers and good management were the mechanisms used to make the product evident for the public, representing quality and the experience of the company. Moreover, communication bridges were built between the company and consumer making the brand more accessible in the Albanian market. The campaign included a variety of digital communication actions, retail design and digital media advertising. Messages have been broadcasted successfully in all media and definitely launched the brand in the local market.