The European University of Tirana 2012 Campaign was focused on highlighting the importance of getting an education through an institution that delivers professionalism, quality, dedication and valuable diploma for the future. To spread those important messages we choose record the President of the UET and the Leader of Master Program as the key figures of the University.
The campaign was built on two separate advertising campaigns. The first one was dedicated to wider interested audience. We supported the idea with crucial and very important messages, frames and gestures on enhancing very important decisions and the pathway on how we should distinguish them on certain moments of our life.
The second campaign idea was focused on a narrow target audience, Master Course. Real students and testimonials were used to highlight the importance and the value of a master course and diploma in European University of Tirana not just in Albania but wherever your life takes you in the future.