Brand Name:Tik Tik Industry Type:Food / Beverage
Work Required: Naming, Branding, Product Design, TVC, Advertising Slogan: Fresh Albanian Chicken
Agrotek Farm has been active since 2001 in the sector of animal feed production. The company produces food in pellets and granulated form, for all types of livestock. Agrotek Farm introduced to Albanian consumers its new product: fresh Albanian chicken, grown naturally, without using antibiotics or hormones.
Agrotek Farm contacted and entrusted Vatra to name and create the brand. The actual work required was to design labeling for the packaging of the product according to client’s demands. The brand had to present the values of the company and their product: naturally grown, freshly served poultry appealing to every potential customer.
The project started with finding the name for the new brand. Based on careful research, and after a lot of proposed names and long enthusiastic discussions, the new product was named TikTik. This is the word people use in Albanian to call chickens. It is a sweet familiar sound with a catchy melody to its pronunciation, pleasant and easily remembered. TikTik was designed together with the symbol of a chicken enclosed by graphics that represent nature, like the circle shape that represents the sun. The typeface was particularly chosen and edited to resemble the shape of poultry. The TikTik label is present in all products packaging designed in a clear and neat manner while being consumer friendly with all the necessary information that is useful to the customers. TikTik is the first Albanian brand that includes in the label proper food nutrition values. Moreover, Vatra publicized the identity through a full advertising campaign, with indoor-outdoor advertisements and TVC.
“With more than ten years in the market, and in addition to our knowledge regarding the customer and market needs, Agrotek ltd decided to enter the market by constructing a chicken farm. Vatra was selected among other companies because they offered great creative ideas in naming, design, and advertising. I would say that they create beauty, with contemporary standards. Designed with taste, and served with professionalism, we believe this is just too little to say in appreciation of Vatra. Our experience with Vatra is an experience that makes us glad to recommend them to anyone in search of a professional team with excellent customer care”. - Mrs. Meli Bejko, Administrator at Agrotek Albania ltd.