Brand Name: IuteCredit
Industry Type: Finance / Banking
Work Required: Market Research, Marketing Strategy, Advertising Campaigns, Copywriting, PR Campaign, E-Marketing Management.
Slogan: Solve your problems!
IuteCredit was created by a group of financial investors in the strong and growing emerging Estonian market. The company is a leader for micro-credit financing not only in Estonia but also in Moldova, which has given the company increasing success, and thousands of customers have found immediate solutions to their wishes and financial difficulties. The IuteCredit philosophy is not only micro-credit financing, but also the resolving of sudden financial problems that people face in their life. In 2015 the company opened its first office in Tirana offering a fast micro-credit service.
The launch of a micro-credit product such as the one offered by Iutecredit is not an innovation for the Albanian market. A new aspect, however, is the speed and the elimination of bureaucracy in obtaining this service. The advertising and informative message that will launch the product in the market will based exactly on those elements. The message had to be clear, striking and effective, in order to immediately catch the attention of the public by creating awareness and engagement for the brand, and especially for the product.
Vatra began work on detecting the proper message to launch the product in Albania. After analyzing the entire market and its offers, it was decided to address local audiences with messages coming from their folk culture, mixed with irony and humor, which, in the end, offer the solution to their problems. A visual communication format which gives the message clearly in a few words was designed to explain how easy it is to access credit. The media plan developed for Iutecredit turned out to be fairly effective from the moment of its analysis. Advertising the product in social media made a great impact on its recognition by the public in the channels where the conversation with potential clients started. PR in newspapers, radio spots and digital banners on TV strengthened and increased awareness for the potential customer of the product and the company.
“Sometimes when I see the results of our newborn company in Albania I really feel that Vatra team have our best interests at heart. The creative & strategy campaign developed by them hits the interest of every target we aimed in our business plan. Everything we discussed has been backed up by results and we could not recommend them highly enough.” – Ms. Bealba Mata. Administrator at IuteCredit Albania.