Brand Name:Delta Group
Industry Type:Retail / Construction
Work Required: Brand Identity Slogan: It is only one solution to be successful... Working hard
Delta Group started its activity in 1996 in the city of Elbasan. Since then the company has experienced expansive growth in all branches. This construction materials company also owes its success to the partnerships and exclusive rights it has with prestigious, mostly German, companies. It is the parent business in Albania of well-known brands such as Delta Home, Dust, Deutsche Color and many other prestigious brands to which it has been granted exclusive distribution and sales rights.
Delta Group requested a re-branding of the parent company image. The group wanted an institutional logo, which included all the values of the company interwoven together. The group’s values were the primary element for the conception of the new image. The union of several companies in one group, the union of several individual investors and all the other people that work together in the group, with dedication and professional commitment. Also important was the context and company’s field of operation.
The work turned out to be more difficult then we expected. After many hours of multidisciplinary research work we realized that many world-ranking companies had the same name and half of them belonged to the same industry. We were extremely limited in the elements we could use to design the new identity image. So we based our work on the brief. We focused on the unity of the group; the strength that the group has; the directions the company takes. All these were interwoven together in the DG initials. The inside corners have been curved in order to elevate the logo into another dimension. This effect makes the combination even more harmonious, making it look like a handshake, or even like chain links put together.
The image includes and represents all the values that the institution aims to transmit to the public. Monochrome technique and film negative technique are appropriate for the application of the symbol in all identity elements and co-branding materials with which the group will promote its philosophy. The strength of the identity radiates from the combination of the letters DG with the logo and the concept of unity. Thus the group is represented clearly and strongly in the symbol.
“It has been an absolute pleasure working with the team at Vatra Design Consultancy. The service, from start to finish has been efficient, professional and very creative. We choose this team, as they stood out from the other companies in their creative and enthusiastic approach. I would highly recommend them to anyone looking for a sleek, individual and professional corporate branding.” – Ms. Anila Aliaj, Marketing manager at Delta Group