Brand Name:Beata Farm
Industry Type:Food / Beverage
Work Required: Naming, Brand Identity, Packaging Design, Corporate Products, Copywriting Slogan: Organic eggs and poultry
As one of the largest investment projects in northern Albania, Beata was created with the purpose of being a leading company in the poultry sector. The farm is focused on raising egg-laying and meat-producing chickens and also in supplying the best Albanian stores and supermarket chains with its products through its distribution agents. The company also has it own network of stores. This investment is one hundred percent Albanian.
Vatra was contracted right from the start of the project to create a competitive brand for the Albanian and regional market. The image had to be attractive and eye-catching, bringing to mind nature and the product through the elements used. All the elements of the image had to be in harmony and highly appealing to the public to generate emotional engagement.
Following the research phase, which focused on all aspects of the company and its activities and location, Vatra came up with the brand name “Beata”. This simple name is memorable, emotionally and commercially appealing and based on the products and location of the company. It derives from Lake Labeatis, which is the ancient name for Shkodra Lake and is in honor of the Labeatis family which formerly ruled the area. The Beata brand was designed with modern techniques which position it in the category of companies with a clear visual image that highlights its special concern for product quality. The elements used come from the products that the company offers. They are harmoniously put together to form a clean and informative logo. Completed with the symbol, wordmark and tagline, the brand was later applied in all identity elements. Modernism is evident also in the packaging design, which is minimalist and informative, and includes all the required consumer information according to binding legislation on labeling and packaging of food products in the EU.
“Vatra is your ideal advertising firm. It is professional and experienced enough to give you the best results, yet it is small enough to provide you with the personal attention and the flexibility you need. Everything we’ve done with Vatra has worked out great. We’ve had a lot of positive feedback on the names, the brands, and how we’re representing ourselves.” – Mr. Ditmir Gokaj, CFO of Beata Farm.