Albanian Customs is a government agency that protects the financial and economic interests of the country. The institution harmoniously maintains EU standards and strictly follows all international customs conventions, thus being a community partner supporting domestic and foreign trade, but above all the Albanian consumer.
On the occasion of the renewal of the entire structure, the Ministry of Finance of Albania and the General Directorate of Customs entrusted Vatra with the renewal of the visual image and its overall identity. They asked for a new identity represented in strong and serious symbolism in which would reflect all the values that identify an institution such as the Albanian Customs.
We immediately started working on identifying elements of any kind that would be assembled and used to create the new identity for the Customs. We created a new logo that conveys important elements constituting the institution. The use of visual details was put together harmoniously to present a simple yet comprehensive identity and has been values as of one of the most important departments of the state through the colors. The completion of this brand resulted in its expansion throughout all the elements and facilities of the institution. The final flourish of this work was the design of the uniforms and decorative badges.